It is important, for companies operating on a homogeneous product market, to understand and adapt to customer needs. Since coffee is a homogeneous product in food retail it is vital for coffee companies to work extensively with differentiation and the fierce competition. The prevailing homogenity makes it difficult for companies to develop the product itself and must therefore work to create added value to the product.The purpose of this thesis is to carry out a study on consumer decision-making when purchasing Homogeneous products, and to examine how companies work to strengthen their brand and gain market share in a homogeneous product market. The market that this thesis highlights is the coffee market.To answer the purpose of this thesis the writers have conducted a questionnaire survey regarding consumers? decision-making process and interviewed two marketing managers for two major actors on the coffee market.

The purpose of this paper is to examine if there are any differences or similarities when it comes to teaching religion in a multicultural school versus teaching religion in a homogeneous school in Sweden. How do teachers describe religious education in schools and how do they justify their teaching strategies? What similarities or differences are there between teachers' approaches when teaching religion in homogeneous versus multicultural schools?The study is based on qualitative interviews which includes a total of four schools; two homogeneous and two multicultural. These schools have been selected with the help of the Migration Board's annual report from 2014 as well as from my own personal knowledge. One religious teacher from each of the schools was interviewed.The conclusion, among others, is that ethnic Swedish pupils do not have the same understanding of religion as students of different ethnicity.

This essay is a case-study of an ethnically homogeneous association, situated in an ethnically heterogeneous neighbourhood. The purpose is to examine the social capital of the members in this particular association. The theory of social capital claims that this form of association constitutes an example of bonding social capital, and is running the risk of becoming excluding towards non-group members. However, several scientists suggest that the ethnically homogeneous associations can assist immigrants in their new home countries to become a part of society, hence promote a more bridging form of social capital. This would be extra valuable in an ethnically heterogeneous context where the phenomenon of social capital often has a hard time.

This paper studies three Swedish textbooks for the A-course in religious studies, in the Swedish equivalency of high school, to see if the image of Islam and Muslims presented is diverse or homogeneous and exotic. The purpose of the study is to see whether or not the religious studies can contribute to the forming of islamophobic beliefs in pupils. Studies have shown that islamophobia is widespread in Sweden, therefore it could be interesting to see if the schools play any part in the forming or spreading of islamophobic views. The conclusion reached is that this cannot be excluded as a possibility. There are still some textbooks that present Muslims in a homogeneous and exotic manner to some degree.

This essay aims to examine if five high school textbooks represent Judaism as homogeneous or diverse. The purpose is to see if textbooks add a diverse or homogeneous view on Judaism. The methods for this essay are a qualitative content analysis and an image analysis. The results tells us that both homogeneous and heterogeneous tendencies can be found in the textbooks to a certain extent. The homogeneous tendencies can be explained as an aftereffect of the textbooks? authors becoming limited by their schedule, amount of pages and so on.

The purpose of this thesis was to examine how two different groups use information strategies in their Facebook group activities. A qualitative study was made using interviews and a qualitative observation method. The observation groups consisted of two selected groups on Facebook and I interviewed three chosen participants of each group; a Gatekeeper, a Gateopener and a Lurker. Through the information strategies I examined the selected groups? information environments.

Abstract The purpose of the essay was to investigate how you can work with conflict management through drama, to promote the meeting with children from many different cultures. I also wanted to see how the work may be different in a heterogeneous or homogeneous group of children.In the background I lift up what a conflict can be, what kind of conflict management methods there are, how to work with drama education as well as what ethnic conflicts can be.The literature studies have shown that there are different types of conflicts and that the conflict management methods are many. In an attempt to get answers to my questions I?ve had drama lessons focusing on conflicts in a heterogeneous and homogeneous group of children in grades 3.My study has shown that conflict management through drama can increase the understanding of other cultures and promote the meeting between children. Just as the literature describes conflicts, they can be difficult to solve and it is important to find a method that suits the class you work with.Key- words: conflict, conflict management, drama, homogeneous, heterogeneous..

I chose to do this work because I believe that today?s industrial designprofessionals lack in their task of creating aesthetic experiences and aestheticdiversity.With my work, I want to question why the majority of today?s technical, massproducedeveryday products have such a similar design expression, andwhy alternatives are so few. Most of all, I take a critical attitude to today?sstereotypical industrial design aesthetics that I would describe as technical,masculine, and unnecessarily complex.I have designed a number of products that show alternative aesthetics in thissegment and as such I have chosen the vacuum cleaner. The idea is that mydesign will serve as an eye opener and demonstrate that there are alternativesto today?s homogeneous market.The result is three vacuum cleaners claiming three alternatives to currentofferings.

Where is technology heading? And how will our behaviors towards these new innovations look? This project questions the direction of ?beyond smart? products, through scenarios within our everyday life. The work is both critical and speculative. Speculative in the sense that it is speculating in how a future scenario with ?beyond smart? products would look like.

Where is technology heading? And how will our behaviors towards these new innovations look? This project questions the direction of ?beyond smart? products, through scenarios within our everyday life. The work is both critical and speculative. Speculative in the sense that it is speculating in how a future scenario with ?beyond smart? products would look like.

A woman is dying of cancer, she refuses to use her walking aid. Because she is embarrassed. This means she can?t leave her house, and her last days become very limited.Why do we act like this?Can the view we have of products adapted for disabled be changed by working with colour, texture, form and materials?There are many products adapted for disabled, the products often have a good function and well developed ergonomic aspects but the visual aspect leaves a lot to wish for. There is neither effort nor money put in to the exterior design of most of these products.A lot of the solutions that are invented for adapted products can be used in design of ?regular? products.Why should we then divide products in to adapted and non-adapted.

Syfte: Syftet med studien är att undersöka vilka förpackningsrelaterade attribut som utgör en tilltalande vitaminförpackning.Metod: Studien lutar sig på en kvalitativ metod och för att få fram material som svarar på syftet har intervjuer med åtta stycken respondenter genomförts.Slutsats: De slutsatser som dragits är att mellanstora rundade förpackningar medskruv/?plopp?-lock föredras samt att blått och grönt är attraktiva färger för vitaminförpackningar. Tydlig, både innehålls- och utformningsmässig, information är även av stor vikt..

This master thesis aims to investigate and quantify the potential associated with increasing the usage of edible by-products as food for human consumption on the Swedish market. The main emphasis is on the Swedish production of offal and the obstacles that currently inhibit greater usage of these products as foods.The results indicate that the Swedish market for offal is limited. Only a small amount of the edible by-products that are produced in Sweden every year are consumed as foods and a considerable amount seem to be downgraded into animal feed or thrown away. The utilization of these products is restricted by economical, technical, legal, and cultural factors that all need to be taken into consideration. On the whole, large-scale slaughter plants seem to be more inclined to utilize these products effectively, as the profit from doing so increases proportionately to the produced volumes.

The background to the work bases on the consumers view around Swedish and foreign meat products, and how the attitude around the meat products is pursued in the shops. The consumers request high meat quality and security . Many consumers value local produced and ecological meat products but the price is too high. We have done verbal interviews with consumers on three different shops, where we asked questions and had dialogues around Swedish meat products where the consumers have told us their arguments and opinions about Swedish and foreign meat. The result shows that the majority of consumers consider that it is important to know that meat is produce in Sweden.

Balcony Art is an idea for a new kind of furniture group for those who have limited space on their balcony. This report will discuss conceptual and part of primary construction of the chair and table for use on balconies, how the products developed from an idea to primary, preliminary products.In the conceptual design part, the report will discuss how product requirements and specifications are developed and how these controls the design.In the primary construction, the report will discuss the products journey from sketch to functional CAD models and how the products of individual parts are designed and how the durability calculations affect the design..